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What’s happening across Wisconsin startups and tech

News and short stories from founders, organizations, and builders.

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A Year In, Reliable Residence Is Glad It Didn't Go Nationwide

Twenty listings to twelve locations in 365 days. Christina Henderson on why she's glad she didn't go nationwide, what stopped scaling, and the repeat rate nobody expected.

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A Full-Cycle Product Studio for the AI-Native Era

AI-ready design systems, new products, and AI, built with your team. Forward deployed, built to last and adapt.

Six Wisconsin Startups Building the State's Frontier Tech Future

Six Wisconsin startups were selected for the inaugural gBETA Frontier Technology accelerator. Here's what each one is building, and how to see them pitch on September 2.

Announcement graphic for the 52 semifinalists in the 2026 Launch Wisconsin startup contest

What the 52 Launch Wisconsin Semifinalists Say About Wisconsin's Startup Map

Twenty-nine of the 52 Launch Wisconsin semifinalists are based outside Madison and Milwaukee. Deep tech showed up as a brand new category and immediately filled 13 slots. Here is what the 2026 list says about where Wisconsin actually builds.

Your Field Guide to Forward Fest 2026

Fifty events in five days. Forward Fest board member Ross Larson shares the picks worth building your week around, from a sauna happy hour to a practical AI summit.

The Real Story Behind Realta Fusion's Wisconsin Deal Isn't the $55 Million

Realta Fusion looked at four other states and chose to build its fusion headquarters in Wisconsin. The $55 million incentive package made headlines, but the durable win is Act 165, the first standalone fusion tax law in the country. Here's what it means for the state's startup ecosystem.

3 Wisconsin Startups Bringing AI to Food and Ag Right Now

Protein design. Barn cameras. Billion-dollar decisions. Three Wisconsin startups bringing AI to food and ag.

3 Real AI Deployments Wisconsin Manufacturers Should Know About

350 million golf balls. 500,000 manuals. 6 minutes to 10 seconds. Three AI deployments worth knowing about.

Now Anyone Can Build for Their Community. Wisconsin Already Is.

You no longer need to be an engineer to fix a problem in your town. Meet the Wisconsin builders already doing it, and why their orgs and local governments should take note.

What Are Wisconsin Companies Actually Doing with AI?

5 Lessons From the 2026 Wisconsin Tech Summit. Hear what Wisconsin's biggest companies and organizations learned the hard way about deploying AI.